Solutions
One compressor, set up for the work you do
Smol makes images, PDFs, video and audio smaller on your own Mac, with nothing uploaded. Each page below takes one profession, names the limits and deadlines that come with it, and shows the settings that meet them.
Smol for e-commerce teams
E-commerce teams
Compress and convert whole SKU folders for Shopify, Amazon, eBay and WooCommerce on your own Mac. Platform limits, settings and a batch workflow.
69.3%
smaller on 24 small JPEG test photos (768 x 512), JPEG in and out, at Smol defaults
Smol for web agencies & developers
Web agencies & developers
Turn client originals into AVIF, WebP and JPEG on your own Mac, with CMS limits, a team settings table, MCP for agents, and when a CDN wins.
92.1%
smaller: 24 lossless PNG photos compressed to AVIF at quality 65
Stores & marketplaces
- Real estate agents & brokeragesResize listing photos to your MLS pixel limit, set quality, turn iPhone HEIC into JPEG, strip GPS, and shrink disclosure PDFs and video on your Mac.
- Airbnb & vacation rental hostsResize and compress listing photos for Airbnb, Vrbo and Booking.com, turn iPhone HEIC into JPEG, and strip GPS, all on your Mac with nothing uploaded.
- Amazon sellersAmazon image sizes, the white-background rule and the A+ Content file cap, with Mac settings to resize and compress a full listing set locally.
- eBay sellersResize phone photos to eBay’s recommended 1600 px, turn HEIC into JPG, keep photos sharp, and batch a whole listing on your Mac before you upload.
- Facebook Marketplace & classifieds sellersResize and compress listing photos on your Mac so Marketplace and Craigslist uploads go through, turn iPhone HEIC into JPEG, shrink video and strip GPS.
- Local businessesResize and compress photos and video to Google Business Profile limits on your Mac: JPG or PNG up to 5 MB, 30-second clips under 75 MB.
- Resellers on Poshmark, Depop & VintedPhoto counts for Poshmark, Vinted and Mercari from their help pages, plus Mac settings to turn a rail of iPhone HEIC shots into small, GPS-free JPEGs.
- Print-on-demand sellersFix an image too small for print: work out the pixels you need from DPI, upscale 2x, 3x or 4x to PNG on your Mac, and keep your master files private.
- Restaurants & cafesShrink a menu PDF that is too large for a QR code or slow on phones, and export web-ready menu images, on your own Mac. Nothing is uploaded.
- Shopify storesPrepare Shopify product images on your Mac: resize to 2048 px, set quality, turn HEIC into JPG and strip metadata before upload, with Shopify’s published limits.
- WooCommerce storesResize and compress product photos on your Mac to fit WooCommerce image sizes and your host’s upload limit, before they reach the Media Library.
Websites & platforms
- Marketing & content teamsEmail images, ad creative, landing pages, social video and decks in one batch on your Mac, checked against the real limits of each channel. Nothing is uploaded.
- Teams using AI coding agentsConnect Claude Code, Codex or Google Antigravity to Smol over MCP so your agent compresses images, PDFs and video on your Mac, with nothing uploaded.
- App developersApple preview video and screenshot specs, Google Play limits, and the Mac settings that get recordings and PNGs ready to upload, all on your own Mac.
- BloggersResize and compress blog photos in bulk on your Mac before they reach WordPress: featured image size, quality settings, WebP or AVIF, and stripped metadata.
- Technical writers & docs teamsResize and compress Retina screenshots and screen recordings for docs on your Mac, in batches, with settings that keep UI text readable. Nothing is uploaded.
- Professionals & office teamsResize and compress your signature logo on your Mac to the pixel size Gmail and Outlook expect, sharp on retina screens and small enough to send.
- Indie game developersCompress PNG for games on your Mac: Steam capsules and screenshots, itch.io page art, trailers and devlog clips, all processed locally with no uploads.
- Open-source maintainersShrink README screenshots, GIFs and demo video to fit GitHub’s limits and keep clones lean, on your Mac, with nothing uploaded.
- SEO specialistsImage SEO file size guide with sourced LCP and CLS thresholds, WebP vs AVIF, and Mac settings to shrink hero and gallery images before upload.
- Newsrooms & publishersResize and compress press photos on your Mac before the CMS: meet Discover’s 1,200 px minimum, avoid auto-scaling, and keep credit lines if you choose.
- Next.js & React developersShrink the source images in your public folder and static export on your Mac, before git and before next/image, and keep the repo small.
- Notion & Confluence usersGet PDFs, screenshots and photos under the Notion 5 MB limit or a Confluence attachment cap by compressing them on your Mac before you upload.
- Slack & Microsoft Teams usersSlack takes 1 GB per file and Teams chat 100 MB. Compress video, PDFs and images on your Mac, offline, so uploads stop failing.
- Squarespace site ownersResize and compress photos and video for Squarespace on your Mac: stay under 20 MB, aim at 2500 px, avoid blur, and fit the 500 MB video cap.
- Newsletter writersResize and compress newsletter images on your Mac for Substack, beehiiv and Ghost, and keep emails light enough to avoid Gmail clipping.
- Webflow designersShrink Webflow images to AVIF or WebP before upload, resize to what the layout needs, slim background video, and stay under the asset limits, all on your Mac.
- WhatsApp users & small businessesShrink a video to H.264 MP4 before it goes to WhatsApp, or send it as a document at full quality. Limits sourced, settings given, all on your Mac.
- Wix site ownersWix image size limits from Wix’s help pages, plus the Mac settings to compress photos and video before upload so your images stay sharp.
- WordPress site ownersResize and compress photos to WebP or JPEG on your Mac before they reach the Media Library, so a slow WordPress site gets lighter without a plugin.
Photo & creative
- Photographers & studiosGallery and portfolio limits from the platforms themselves, the Smol settings per deliverable, and the two defaults a photographer has to change.
- Designers & creative studiosPortfolio PDFs, client proofs and Figma exports under real upload limits, compressed on your own Mac. Print-ready files are the exception, and we say why.
- AI artistsUpscale Midjourney, Stable Diffusion and other AI art 2x, 3x or 4x to PNG, JPG or WebP on your Mac, with the DPI math for print. Nothing leaves your Mac.
- ArchitectsShrink the renders, scans and photos inside drawing sets and portfolio PDFs on your Mac. Vector linework barely shrinks, and this page says so.
- Illustrators & artistsResize and compress artwork for your portfolio site, ArtStation, Behance and Instagram on your Mac, keep line art crisp, and strip metadata. Nothing is uploaded.
- Instagram creatorsExport photos at 1080 px wide, set JPEG quality, strip location data and shrink Reel video, all on your Mac before you post.
- Interior designersShrink mood board and client presentation PDFs, and size project photos for Houzz and your website, on your Mac. Nothing is uploaded.
- LinkedIn creators & B2B marketersLinkedIn photo, banner, video and document-post limits from LinkedIn’s help pages, and the Mac settings that get images, video and carousel PDFs under them.
- Family archivistsPick scan resolution and file size for a master, an email and a shared album, then compress scanned photos and upscale old ones on your Mac.
- Journalists & photojournalistsStrip GPS, EXIF and IPTC from a folder of photos on your Mac before publishing, clear PDF properties, and learn what metadata removal does not cover.
- Pinterest creatorsResize images to a 2:3 Pin, keep quality high, turn HEIC into JPG, and shrink video Pins on your Mac. Nothing is uploaded.
- Portrait & headshot photographersResize and compress headshots to LinkedIn, casting-site and client-delivery limits on your Mac, with quality you choose and nothing uploaded.
- Stock photographersCheck megapixels and file size against Shutterstock’s limits, keep quality high, convert TIFF or HEIC to JPEG, and re-encode video clips on your Mac.
- Short-form video creatorsCompress video for TikTok, Reels and Shorts on your Mac: export H.264 MP4, check the file size, and keep upload quality high. Nothing is uploaded.
- UX & UI designersShrink Figma PNG exports, convert them to WebP for handoff, cut a UX portfolio PDF, and compress prototype video, all on your Mac.
- Wedding photographersPick the right file size for each wedding delivery set, make web and social copies on your Mac, and keep your copyright metadata when you need it.
- YouTubersShrink YouTube thumbnails under the mobile 2 MB cap, set pixel size and JPG quality, and strip metadata in a batch on your Mac. Nothing is uploaded.
Video & audio
- Video teams & creatorsShrink review cuts and finals for YouTube, Vimeo and clients on your Mac. Real upload limits, H.264 or H.265 settings, honest speed numbers.
- Researchers & interviewersFix an audio file too large for transcription: see the 25 MB Whisper cap, minutes per bitrate, and how to shrink interview recordings on your Mac.
- Audiobook narratorsExport finished audiobook chapters as MP3 at 192 kbps and 44.1 kHz on your Mac, and learn which ACX checks Smol cannot fix.
- Churches & ministriesShrink Sunday’s livestream recording to an H.264 MP4, cut the sermon audio to a podcast bitrate, and upload faster, all on a Mac with nothing sent online.
- Drone pilotsShrink DJI 4K clips with H.265 or H.264, pick a quality, and send the result to a client or platform, all on your Mac with nothing uploaded.
- Independent filmmakersCheck festival screener specs, do the bitrate math, and export an H.264 MP4 on your Mac that fits the FilmFreeway upload size limit.
- Gamers & streamersFix an OBS recording file that is too large: remux, compress gameplay clips with H.265, drop the audio tracks you do not need, and fit the Discord limit.
- GoPro & action camera usersShrink GoPro 4K and 5K clips on your Mac: file size per minute, HEVC playback, H.265 or H.264 output, lower resolution and a folder-at-a-time workflow.
- iPhone videographersShrink iPhone 4K clips on your Mac: Apple’s per-minute sizes, HEVC to MP4, ProRes, email caps, and the Smol settings for each, all offline.
- Motion designers & animatorsTurn ProRes and other heavy After Effects renders into small MP4s for client review, email, Slack and the web, on your Mac, with nothing uploaded.
- Musicians & producersTurn a WAV into a small MP3 for a demo, label inbox or stem share on your Mac, and keep the lossless master for distributors and Bandcamp.
- Online course creatorsShrink lesson videos for Teachable, Kajabi or Udemy: the published size and resolution guidance, the Mac settings that fit, and a bitrate check.
- PodcastersCut podcast file size on your Mac: pick the right MP3 or AAC bitrate, decide mono vs stereo, and fix an episode that is too large for your host.
- Customer support teamsShrink Mac screen recordings before they go into Zendesk, Intercom or Jira: lower the resolution, drop the audio, and check the size before you attach.
- Voice-over artistsExport auditions as MP3 at 44.1 kHz and 96 to 128 kbps, shrink oversized takes on your Mac, and keep unreleased scripts off upload sites.
- Webinar hostsShrink a webinar replay to fit Gmail, Slack, Wistia or Vimeo: pick H.264 MP4, lower the bitrate and resolution, and check the size on your Mac.
- Wedding videographersCut wedding video file size on your Mac: client copies, highlight films and teasers sized for Dropbox, Drive, Vimeo and email, without uploading footage.
- YouTube creatorsShrink an exported video before YouTube: published bitrates, the 256 GB limit, H.265 versus H.264, and the Mac settings that cut upload time.
- Remote teamsShrink a Zoom recording that is too large to email, Slack or upload: lower the resolution, pick H.264 or H.265, remove audio you do not need.
Documents & offices
- Law firms & legal teamsReal e-filing size caps from named courts, the PDF settings that clear them, and a local workflow that never uploads a client document.
- Finance, HR & compliance teamsCompress PDFs and scans for tax, loan and HR portals on your Mac without uploading them. Includes each portal’s limit and what metadata removal cannot do.
- Accountants & bookkeepersShrink scanned returns, client paperwork and receipt photos below tax portal, email and bookkeeping upload caps, on your Mac, with nothing uploaded.
- Contractors & buildersShrink job site photos and plan set PDFs on your Mac for project software, permit portals and email. Originals stay put, GPS is stripped by default.
- ConsultantsReduce PDF report size on your Mac so a chart-heavy client report clears email limits, with presets, a settings table and a check before you send.
- EngineersShrink scanned and image-heavy engineering sheets on your Mac. Pure vector linework barely shrinks, and this page tells you how to spot which you have.
- FreelancersShrink PDFs, photos and video on your Mac so client deliverables fit inside email, Dropbox and WeTransfer limits, with no upload to a third party.
- Government contractorsShrink proposal PDFs, past-performance photos and video to fit a portal or email cap, on your Mac, with a quality setting and a size check.
- Home inspectors & appraisersShrink photo-heavy inspection and appraisal PDFs, compress report photos before you build the file, and check the result against the email or upload limit.
- HR & recruiting teamsShrink candidate resumes, scanned onboarding documents and ID photos on your Mac so they fit upload fields and email limits, without sending files anywhere.
- Insurance agents & claimantsFit damage photos, estimate PDFs and walkthrough video under a claim portal limit on your Mac, turn iPhone HEIC into JPEG, and choose whether to keep date and location data.
- IT adminsCompression for a team of Macs that uploads nothing: one-time licenses for 1, 3 or 5 to 500 Macs, plus the settings to write down and reuse.
- Keynote presentersShrink the photos and video before they go into Keynote and the exported PDF or movie after, so the deck fits email and upload limits. Done on your Mac.
- Mac users running out of storageShrink old videos and screen recordings on your Mac to fix a full disk or full iCloud. Smol writes copies, so you delete originals only after checking.
- Medical & dental officesShrink scanned charts, records PDFs and dental x-ray image exports on your Mac to fit portal, email and fax limits. Nothing is uploaded. DICOM is not supported.
- Mortgage applicants & brokersShrink bank statements, pay stubs and scanned documents for a lender portal on your Mac, check the result against the limit, and keep every page. Nothing is uploaded.
- Nonprofits & grant writersShrink grant application PDFs for Grants.gov and foundation portals on your Mac, keep scans readable, and strip file properties before you upload.
- Office managersShrink scanner PDFs and multipage scans for email and uploads on your Mac, with scanner dpi guidance from maker manuals and a tested preset ladder.
- Patent attorneys & inventorsPatent Center takes PDFs up to 25 MB each. Shrink oversized prior art and scanned exhibits on your Mac, and learn which files, like drawings, to leave alone.
- PR & communications teamsShrink media kit PDFs, press photos and logo packs on your Mac so press kits clear email caps and download fast, with metadata stripped from images.
- Sales teamsGet a sales deck or proposal PDF under email and upload limits on your Mac, with the preset to pick and a check that keeps slides sharp.
- Self-published authorsKnow the KDP file size limit for covers, ebooks and print files, then shrink cover art and interior images on your Mac before you upload.
- Small business ownersFix a file too large to email: Gmail and Outlook limits from their own help pages, and the Mac settings that shrink PDFs, photos and video for attachments.
Applications & forms
- College applicantsShrink transcripts, supplement PDFs and art portfolio images and video on your Mac before a college upload, then check each file against the limit.
- People filling in online formsGet a photo or scan under a form’s KB cap on your Mac: set pixel size and quality, or use target-size mode, then check the result. Nothing is uploaded.
- Anyone facing an upload limitGet a PDF under 1 MB, 500 KB, 2 MB or 5 MB on your Mac by stepping down Smol presets and checking the size, with tested results for three kinds of file.
- Job seekersShrink a resume or portfolio PDF on your Mac to fit job-portal size limits, with presets you can check on screen before you apply. Nothing is uploaded.
- Visa & immigration applicantsShrink scanned passports, statements and application photos on your Mac before you hit a portal’s upload limit. Nothing leaves your computer.
Education & research
- Teachers, schools & universitiesMake lecture recordings, scans and assignment files smaller for Canvas, Moodle, Blackboard and Teams, on your own Mac, with nothing uploaded.
- ResearchersBeat a journal submission file size limit on review copies: shrink figures, PDFs and supplementary video on your Mac, and keep final TIFF or EPS separate.
- StudentsShrink a scanned homework PDF, slide deck or presentation video on your Mac so it uploads to Canvas, Moodle, Blackboard or Teams, with nothing sent to a server.
- K-12 teachersShrink scanned worksheets, class videos and photo handouts on your Mac before posting to Google Classroom, Drive or email. One $29 purchase, nothing uploaded.
- Graduate studentsFix a thesis PDF that is too large: compress figures before they reach LaTeX or Word, shrink the finished PDF with a preset, and check it before you submit.
The figures on these pages come from tests we publish in full. Read the benchmark, or go straight to pricing: $29 once for one Mac, $49 for three.